5 numbers every business owner should know about email marketing
Real data from the Romanian market, not translated from English. Leave your email and get the full report.
What the report covers
Five statistics about email marketing in Romania: how many companies automate, how much ROI email brings compared to other channels, how much gets recovered from abandoned carts, and how big the ecommerce market is. Each number comes with a source and a short explanation of what it means for your business.
The numbers, at a glance
76% of companies in Romania do online marketing. Only 17% automate.
About 640,000 SMBs post on social media and run ads, but have no automated email set up. No welcome flow, no abandoned cart reminder, no post-purchase follow-up.
Business Review Romania + EU Digital Decade 2025 Romania Report
Every 1 RON spent on email marketing brings back 38 RON.
Email's ROI is 38:1, the highest of any digital marketing channel. Unlike ads, you don't pay per click, and the email list is yours.
DMA / Litmus 2025, Email Marketing ROI Report
70% of online shopping carts are abandoned. A single email recovers about 18 RON per recipient.
For a store with 1,000 abandoned carts a month, an automated reminder email means over 17,400 RON recovered, with no manual effort.
Baymard Institute 2026 + Klaviyo Benchmarks
93% of Romanian companies already use online invoicing.
Romanian business owners adopt digital tools when the value is clear and immediate. Email marketing is the logical next step: just as easy to set up, with direct revenue impact.
EU Digital Decade 2025, Romania Country Report
Romania's ecommerce market: 11.7 billion EUR, growing 10% a year.
Every new online store raises demand for email marketing. The question isn't whether to do it, it's how soon you start.
GPeC, Romania E-Commerce Report 2024
Get the full report
Leave your name and email and we'll send you the PDF with all 5 numbers, sources, and what they mean for your business.